Real stories from founding and running a software company in Egypt: the right calls, the costly mistakes and practical lessons that shorten the road for any business owner.
It is normal for a business owner's mind to stay on work, but my mistake was leaving no time at all for calm. The result was breakdowns that hit exactly when the business needed me most. The fix wasn't a fixed day off; it was making sure every big effort is followed by real rest.
If you were ever a client of ours and we lost touch along the way, I want to say it clearly: we are still looking for you, and our door is always open...
Our server went down because of an overdue invoice, and we told every client it was "a technical fault." Then a major client asked: how can I help? When we told him the truth, he paid part of his account early and service came back. On the difference between honesty and oversharing.
We used to get lost polishing one part we loved while the whole project waited. That part turned out beautiful, but core pages and the admin panel were still missing, and the delay spilled over to other clients waiting their turn. Here is how to finish the full cycle first and polish later.
A few deals in a row convinced me the work would always flow, so I hired for the dream instead of the real need. When the deals slowed down, salaries and rent stayed fixed, and I lost the trust of my team and my clients. Here is the story and the four lessons I took from it.
